“Gurbax Rai Marwah (originally from Faridkot, Punjab) came to the US in 1971 after having served in the Indian Army’s Corps of Electrical and Mechanical Engineers followed by a stint in the Central Public Works Department in New Delhi. Working as a Greyhound bus driver, running a car wash, leasing a Texaco gas station, and refurbishing and turning over homes were just some of the things he did before he caught the desi franchising fever with a 7-Eleven in the mid-80s. He bought his first Denny’s in 1995, and there has been no looking back since.
But the upscale Denny’s on Wall Street is the brainchild of his MBA degree-holder son Rahul and law graduate daughter Ritu, who are taking over some of the responsibilities of the family firm DenCo. They spend months studying the Manhattan market, working with image consultants and interior designers, before coming up with a swish diner lined with flat screen TVs, leather booths, and a copper-stamped ceiling, near the financial district’s Spruce Street.”